How It Works

Five steps.
One seamless experience.

MyFeed is simple by design. Here's what happens every time you open it.

After a one-time setup — choosing your interests, protection level, and companion style — every session starts here. You can change any of it at any time from Settings.

1

Choose what you're in the mood for

MyFeed opens with a simple question — what do you want to watch today? You can choose from curated mood options like Mix it up, Inspire me, Good news, or Teach me something. Or you can browse your saved interest topics, or search for any specific topic or creator you want to explore right now. The feed is always built around your answer.

Your choice. Every session. No algorithm deciding for you.
2

Your feed loads instantly

Content matched to your choice loads immediately — real YouTube Shorts from real creators, relevant to exactly what you asked for. No waiting, no endless scroll to find something good. The feed is ready when you are.

Powered by the YouTube Data API. Real content, every time.
3

Every post is assessed

While you scroll, MyFeed quietly runs every post through its credibility system. Rage-bait is flagged. AI-generated images are detected. Unverified claims are labelled. Depending on your protection level, content is either flagged for your awareness or filtered out entirely. You never have to think about it — it just works.

Three protection levels: Label everything, Filter misleading, or Strict mode.
4

Your companion checks in

After you've been scrolling for a while, MyFeed gently checks in. Not to lecture you — just to ask how you're doing. You've been scrolling for a bit. How are you feeling? Anything else you wanted to get to today? You can say all good and keep going, switch to a different feed, or take a break. Your call, always.

Check-in frequency is adjustable. Text or voice — your choice.
5

You stay in control

At any point you can change what you're watching, take a break, or hand your phone back to the algorithm — except MyFeed doesn't have one. Everything is one tap away. Change the feed. Adjust your interests. Check your stats. It's your experience, from start to finish.

Change the feed, take a break, or keep going. Always your choice.

A viewing app — not a posting app.

MyFeed is for watching, not performing. There are no comments, no likes, no follower counts, no public profiles. Nothing to post, nothing to compete with. Just content you chose, experienced on your own terms. We know it's fun to share videos with friends and family — and MyFeed lets you do that too, without any of the noise.

Sounds good?

Join the waitlist and be first to know when MyFeed launches.

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